Marketing managers in the United States earn $140,660 per year, while those in Canada make C$60,925 ($45,292 USD) annually. In the United Kingdom, average earnings reach £38,192 ($46,608 USD) for marketing managers. The marketing manager salary stands at AU$77,174 ($58,287 USD) in Australia, while in Switzerland is CHF108,541 ($107,715 USD), and NOK830,400 ($96,932 USD) in Norway.
Marketing Manager Salary Influencers
Factors such as the type of industry and employer, work experience and country affect the pay of marketing managers. In certain countries, laws and regulations entitle marketing managers to benefits beyond the base salary.
1. Industry
Marketing managers work in industries and companies that involve sales. These include manufacturers, retailers, service providers such as hotels and restaurants, and financial services firms. In fact, according to the U.S. Bureau of Labor Statistics, the highest paid marketing managers in the United States work in “Securities and Commodities Exchanges” sector, at $207,770. Those in “Other Financial Investment Activities” earned the third highest, with $180,340.
2. Geographical Area
| Marketing Manager Salary | US | Canada | UK | Australia | Switzerland | Norway |
| Hourly Wage | $67.63 | C$29.29 | £18.36 | AU$37.10 | CHF52.18 | NOK399.23 |
| Annual Wage | $140,660 | C$60,925 | £38,192 | AU$77,174 | CHF108,541 | NOK830,400 |
Marketing Manager Salary in the U.S.
In the US marketing managers earn $140,660 per year, as of May 2015. While the median salary stands at $128,750, with the top ten percent of earners making above $187,200 per year.
Marketing Manager Salary in Canada
PayScale reports the median salary for marketing managers in Canada rises at C$60,925 per year. Therefore, total pay ranges from C$40,257 to C$88,519. While for a senior marketing manager earnings rise up to C$87,350.
Marketing Manager Salary in the UK
The salary for marketing managers in the United Kingdom ranges between £25,000 and £50,000 per year, reports the National Careers Service.
Marketing Manager Salary in Australia
According to PayScale, a marketing manager salary is around AU$77,174 per year in Australia. So, the total pay runs between AU$51,137 and AU$123,520 per year.
Marketing Manager Salary in Switzerland
In Switzerland, the pay for marketing managers is CHF108,541, therefore, the total pay runs from CHF63,991 to CHF179,215.
Marketing Manager Salary in Norway
The marketing manager salary in Norway is NOK69,200 per month. So, that translates to an annual mean salary of NOK830,400 per year.
3. Experience
In Canada, the starting median salary for marketing managers is C$52,000. For those with five years of experience, the median stands at C$65,000. After ten years of experience, a manager earns a median pay of C$74,000 per year. Those who log over 20 years of experience have a median pay of C$81,000.
In the United Kingdom, the salary range for a “starter” is £25,000 to £30,000 per year. “Experienced” marketing managers make from £30,000 to £45,000 per year, while those in the “Highly experienced” category fetch £50,000 or more.
For marketing managers in Australia, the median pay run AU$63,000 for new managers. It rises to AU$81,000 at five years of experience and peaks at AU$98,000 for those with ten years of experience. With more than 20 years of experience, a marketing manager’s median pay stands at AU$95,000 per year.
The median pay begins at CHF90,000 for entry-level for marketing managers in Switzerland. It climbs to CHF116,000 for those with five years of experience and to CHF139,000 after 10 years of experience. Thereafter, the median generally remains leveled.
Working Hours
According to O*NET, approximately eight out of ten marketing managers in the United States log more than 40 hours per week. The Canadian Government’s “Job Bank” reports that 96 percent of marketing managers in Canada were full-time employees, compared with an 81 percent rate for all occupations.
According to the Australia’s Job Outlook, approximately 92 percent of “Advertising and Sales Managers,” which includes marketing managers, work full-time. Among these workers, the average workweek lasts 43.8 hours, compared with 40.2 hours a week for all occupations in Australia.
Bonuses & Benefit Packages
According to PayScale, bonuses for marketing managers in the United States range between $510 and $14,850, while those in Canada earn bonuses between C$711 and C$11,565.
Marketing managers in Australia make up to AU$17,790, while same professionals in Switzerland, have bonuses that climb from CHF993 to CHF30,349. In Norway, bonuses for “sales and marketing managers” at NOK5,600 per month, or NOK67,200 per year.
Generally, laws afford employees in Australia, Switzerland, Norway, the United Kingdom and Canada certain retirement and leave benefits. In Australia, Norway, and Switzerland, employers must contribute to their employees’ retirement. Marketing managers in Switzerland participate in a three-tier system consisting of Old Age and Survivors/Disability Insurance in the first and mandatory and voluntary employer contributions in the next two levels.
As to paid holidays and annual leave, workers in the United Kingdom get 5.6 weeks of paid holiday leave per year. Most marketing managers in Australia and Switzerland can receive four weeks, while Norway entitles employees to 25 days a year. Provincial laws in Canada determine the leave entitlement. Most afford two weeks per year, with Saskatchewan giving three weeks.
Marketing managers in Switzerland are entitled to paid maternity leave for 14 weeks, consisting of 80 percent of their wages up to CHF196 per day. Maternity pay in the United Kingdom lasts of 39 weeks, with the first six weeks at a 90 percent of pre-tax weekly earnings and the lower of 90 percent of regular weekly earnings or £139.58 per week for the remainder.
Job Outlook
Overall, marketing managers likely will enjoy relatively stable job security and prospects. Their work involves the central activity of many businesses, which is the generation of sales. Companies rely on marketing managers to direct efforts and resources to target customers and expand markets and demand. As a result, many market managers can weather downsizing in companies compared with other managers.
The U.S. Bureau of Labor Statistics projects a nine percent rise in employment of marketing managers through 2024. As of 2014, the United States had approximately 194,300 marketing managers.
By 2024, Canada will have 16,000 job seekers chasing 16,600 positions, indicating a slight surplus of available jobs. Australia should have greater than 50,000 job openings by November 2019. As of November 2015, the “Advertising and Sales Manager” field numbered 125,900.
The Telegraph reported that, in 2016, the United Kingdom would have 2,234 job openings for marketing managers. For more information on similar occupations, you can also read about the project manager salary.
Conclusion
Marketing managers should find employment opportunities throughout a broad spectrum of companies and industries engaged in sales. Due to their integral functions in building markets and sales, marketing managers likely can survive organization efforts to reduce operating costs. Pay will turn on work experience and the categories of employers or economic sectors in which marketing managers establish their work history.
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